Blogs for Women Engineers: a Multimodal Study

Silvia Molina-Plaza

doi:10.14198/fem.2021.38.04

Autores/as

Silvia Molina-Plaza Universidad Politécnica de Madrid, Madrid, España https://orcid.org/0000-0001-5537-7065

DOI:

https://doi.org/10.14198/fem.2021.38.04

Palabras clave:

Ingenieras, Blogs, Multimodalidad, Carreras STEM

Resumen

Este capítulo estudia treinta blogs de ingenieras bajo un enfoque multimodal, con el objetivo primordial de analizar sus contenidos y estrategias comunicativas. El estudio cualitativo se centra en la sinergia de los distintos modos (imágenes, escritura, tipografía y colour) para transmitir contenido ideacional e interpersonal. Se pretenden desvelar las prácticas más relevantes para generar contenidos de calidad, que quieren alcanzar diferentes objetivos: superar las limitaciones a las que todavía se enfrentan las mujeres en la ingeniería mostrando las oportunidades, cambiar la percepción de las ingenieras en la sociedad y corregir el desequilibrio de género en las empresas de ingeniería.

Citas

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