Un marco conceptual de la cosificación sexual de las mujeres en videos musicales

Autores/as

DOI:

https://doi.org/10.14198/fem.2023.42.02

Palabras clave:

sexualización, género, mujeres, objetivación, videos musicales, contenido audiovisual, impacto

Resumen

La teoría feminista ha explorado la sexualización visual de las mujeres. Los estereotipos de género y la sexualización se encuentran en videos musicales, cine, series de televisión, anuncios, videojuegos y otros contenidos audiovisuales. El contenido audiovisual es especialmente impactante dado que la cosificación y sexualización de las mujeres en las noticias, la publicidad y la ficción puede conducir a la discriminación y la violencia de género. Entretanto, lo digital tiene un alcance más inmediato y amplio que otro tipo de contenidos. Por un lado, el consumo de los vídeos musicales y otros contenidos digitales entre menores está en aumento. Por otro, los videos musicales influyen en la normalización de la violencia de género y los estereotipos de género en las niñas y los niños. A pesar de su importancia, hasta ahora no existe un marco conceptual de la sexualización de las mujeres en los vídeos musicales. ¿Qué elementos componen este tipo de sexualización? ¿Qué dimensiones abarcan? ¿Pueden generar un marco teórico con variables observables que sirva para realizar otros estudios? Basándonos en una revisión de literatura y el análisis de tres expertas en género de cinco de los videos musicales más populares en YouTube en 2020, este artículo ofrece un marco que puede servir de referencia para futuros estudios sobre la influencia de los vídeos musicales. Este asunto es especialmente relevante en la era de las plataformas porque, una vez en el dominio público, estos vídeos sexualizantes se convierten en la base para una toma de decisiones algorítmicas sesgadas.

Financiación

This article has been generated as part of the ARES research program (Analyzing Antifeminist Resistances), supported by the Spanish State Agency of Research.

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10-07-2023

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Gutiérrez, M., & Ubani, C. (2023). Un marco conceptual de la cosificación sexual de las mujeres en videos musicales. Feminismo/s, (42), 27–60. https://doi.org/10.14198/fem.2023.42.02

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