«Belleza salvaje»: representaciones de mujeres como animales en las campañas de PETA y en los desfiles de Alexander McQueen

Diana Villanueva Romero

Resumen

El ecofeminismo ha denunciado la animalización de las mujeres en la publicidad porque perpetua la opresión de las mujeres y de los animales. Sin embargo, esta identificación no solo aparece en la publicidad. En 1990 PETA (Personas por el Trato Ético para los Animales) inició una campaña contra la industria peletera en la que aparecían famosas playmates de Playboy. Esta campaña provocó las críticas de algunas feministas que la calificaron de pornográfica. Por otro lado, en 2011 el Museo Metropolitano de Arte inauguró la exposición “Belleza salvaje” dedicada al diseñador de moda Alexander McQueen. Esta exposición muestra el gusto de McQueen por convertir a sus modelos femeninas en animales al vestirlas con plumas o ponerles astas de ciervo a modo de tocado. Este artículo pretende analizar el uso de la imagen de la mujer como animal en la publicidad, las campañas de PETA, y los desfiles de McQueen con el fin de defender que a veces puede servir como un instrumento de empoderamiento de la mujer.

Palabras clave

Ecocrítica; Ecofeminismo; Mujeres y animales; Ecofeminismo animal; PETA; McQueen. Alexander

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DOI: https://doi.org/10.14198/fem.2013.22.09





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